Marketing Manager

Product Marketing Manager

Ref: 641| Posted: 30th Jul 2018

This vacancy is now closed
Product Marketing Manager (Financial Services)
Location: London, Salisbury or Leicester
Our client is currently looking for a Product Marketing Manager to join their office in either London, Salisbury or Leicester.
As a Product Marketing Manager, you will develop, execute and manage the business’s product and marketing strategy as well as being the product owner (SIPP, SSAS, Wrap or Employee Benefits) responsible for its development, positioning, pricing and collateral.
As a Product Marketing Manager your duties will include:
  • Develop, execute and manage the product and marketing strategy
  • Ensure activity is measured against a clear set of KPIs 
  • Align all input and output to sales and proposition (commercial) priorities
  • Own development and delivery of all key marketing, POS and sales support content, acting as the author and owner of all content supporting all relevant compliance procedures (i.e. COBs)
  • Ensure the management of marketing activities with reference to positive conduct outcomes.
  • Demonstrate the ability and creative skills to develop and protect the brand and its positioning, promise and values in relation to key customer groups
  • Act as product 'champion' across the business being key to driving change and developing products in line with customer needs. This will include liaison with a range of third parties including but not to, customers, suppliers, employees, investors and journalists for the benefit of our reputation
  • Be responsible for the delivery of all marketing content and ideas that will feed into campaigns, supporting tactical and strategic sales and proposition launches/initiatives
  • Create and maintain the marketing measurement framework to ensure all activity is benchmarked against a clear set of KPIs
  • Propose integral new product propositions, including dimensions of customer experience, pricing, operational workflow, risk and compliance control
  • Identify resources to develop the propositions and manage effectively and efficiently
  • Assess commercial opportunities in a rounded fashion and presents a succinct business case for the development of a new commercial activity (product, distribution partnership, capability) based on economic forecasting, risk assessments, implementation/operational requirements, and reputational/regulatory impact
  • Demonstrate the ability to imagine and map customer journeys for any product, service or process effectively to needs and wants of clients.
If this sounds great, here’s what experience we are looking for:        
  • Graduate Calibre or equivalent
  • Established experience and track record of leading successful marketing functions that support the wider business strategy and proposition development
  • Ideally 5 yrs+ Financial Services Experience
  • 2yrs+ Supervisory Experience
  • Strong technical knowledge in your product area
  • Used to high pace, regulated environments
  • Experience and knowledge in delivering product, propositions and marketing strategy, aligning content and activity to channel to maximise ROI
  • Process enhancement experience preferred
  • Creative flair and a passion for brands and marketing in financial services
  • Numerate with good Verbal Reasoning skills   
If you have the required experience, I want to hear from you!
Just hit the Apply button to forward over your CV for the Product Marketing Manager role.
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Please note we regret that due to the high volume of CV's received we cannot give individual feedback to candidates, if you are not contacted within 5 working days of submitting your CV please assume your application has been unsuccessful on this occasion.
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