How To Achieve Those Elusive Goals In The Next 90 Days

How To Achieve Those Elusive Goals In The Next 90 Days

For many businesses, 2019 shot past at the speed of light. The 2019 business goals, pursued so diligently in January and February, slowed to a crawl by May, targets potentially slipping further out of sight. 
It’s now the first quarter of a new year "2020" and the dreams to make the company gain a strong market share or transform the workplace culture are not much further along than they were at the end of the last quarter. 

Momentum has been lost  

This year, you think; this year will be better. Goals will be met. And you start writing your action plan for 2020…… 

Stop right there!  

The challenge of business owners and managers is to make this time of year fantastically productive, using the 90 day countdown from January to March, QTR to QTR as a way to unite everyone to reach big goals together. This is a sprint to the end of the year, where everyone is running in step. 

Why 90 Days = Powerful Goal Setting 

90 days is short enough to always have the goal in sight, yet long enough to make significant progress.  

90 days is a short enough timescale that it’s less vulnerable to outside events, such as an economic or political event. If circumstances do change, your 90-day goal is new enough to adapt, in a way that’s harder for long-term plans. 

90 days does not allow for procrastination, and nor does it allow for big-picture goals that are so big  they can’t be delivered in what amounts to 12 weeks. The 90-day timescale focuses the mind, and effort.  

How to Set 90 Day Goals for the Team 

1. Pick NMore Than Three Areas to Focus On   

For example, your focus area could be that you want to increase your market share by 5%. You can choose more focus areas, but remember that the more you choose, the less chance of success you will have on any of them as your attention will be split. Definitely do not go over three areas. Anything left over, put on your next quarter list.  

2. Know How You’ll Measure Success.  

Many goals are never met because they are too vague, with no measurable outcome. For example, ‘we want to be the first company people think of for X or Y in Wiltshire’.  
That’s great, but how are you going to measure what people ‘think’? And what if people thinking of you first because you’ve got a catchy radio jingle doesn’t translate to actual sales because you have bad online reviews?  
Your goal must be ultra-specific. I.e. To increase sales by an additional 5% in the next 90 days. Set specific, trackable KPI's on all tasks feeding into this goal. 

3. Split The Focus Goal Up Into Tasks 

Now for the fun part. How will you do it? Break down your goal into its smallest parts. You might need to improve your company profile (and monitor and respond to any unflattering reviews on social media.) Perhaps you’ll want a new logo or ad campaign.  
You might need to increase your presence at a local or regional employers conferenceor develop a new marketing or recruitment campaign as you scale up. 

4. Assign People and Deadlines. 

Once you have your task list, it’s time to delegate and motivate. While it can be tempting for leaders to try and do this all yourself, you’ll risk burnout- and even more importantly, you’ll waste an opportunity to get your team motivated.  
Bring everyone in on your vision for 90 days, and you’ll probably find that they’re happy to be involved and doing something different to their everyday tasks. When you assign the tasks, be clear about the deadlines- impress upon everyone that the success of the venture depends on them meeting the time constraints.  

5. Build in Milestones And Reward Progress. 

It’s easy for a project to get delayed or go off track if there are not strict time limits set. Build in milestones so that you always know if you’re on track, and set a strict appointment with yourself each day/week to measure progress. 
One of the really great things about 90-day plans is that you get momentum from seeing the goal in sight- so build on that further with mini-rewards right through the process. Gold Class movie vouchers or a team lunch might be a great way to mark milestones.  

So, what will it be? Are you happy to put your business goals off until 2021, or are you ready to see just how much can be achieved as a team in the next 90 days? 

About First2Recruit 

First2Recruit, are an owner managed recruitment consultancy providing a full recruitment service including; permanent, temporary and contract positions into Accountancy Practice, Insolvency & Restructuring and Pensions Industries across the UK.

Lots of their clients are in rural locations so if that's you, you can download our free report on How To Find And Attract The Best Employees In Rural Locations here. 

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